The People Equity team thrives on creating dynamic and transformative learning opportunities. The recent CX done Better, Smarter, Faster summit in Melbourne was no exception. In partnership with experts in the customer experience (CX) space - datmedia and the Chrome Enterprise team at Google - People Equity hosted the event, a chance to share in the very latest ideas around enhancing CX.
Collaborating with datmedia and Google was a natural fit for People Equity, explains Managing Director Gabby Symons. “We’ve had many strategic discussions with clients recently about the pain points around store experience, and consistency in marketing communications instore and online,” she says.
“When we saw datmedia’s significant impact on instore environments in the retail sector, we wanted to share it.”
David Eglin (Google) explored the future of the shopper journey, and ways successful retailers are already leading the way. General Manager of datmedia, Sam Dalzell, then reflected on how cloud technology affects CX today and as we look ahead. They were then joined by Hayden McDonnell (Bendigo and Adelaide Bank), Brent Della Valle (Plus X) and Jason Pollard (Public Design Group) for a robust panel discussion. The conversation centred around the challenges and exciting opportunities to do CX ‘better, smarter and faster’ within small and large organisations across Australia.
The biggest event takeaway for Symons? “For me, nothing can replace the human experience. Everyone's looking to engage or be engaged in a more significant way so getting the human element right in the digital sphere is more important than ever.” Plenty of fantastic feedback on the day from attendees echoed Symons’ thoughts.
Another learning event on People Equity’s busy calendar are the well-received CEO lunches. These lunches provide an important opportunity for retail CEOs to gather informally to discuss issues in the market, brainstorm together and share ideas.
For your chance to be involved in future dynamic events and opportunities for the retail sector, connect with the People Equity team.