General Manager - Marketing

General Manager - Marketing

Job Title: General Manager - Marketing
Contract Type: Permanent
Location: Melbourne
Reference: 2947981
Contact Name: Nicola Crocco
Contact Email:
Job Published: June 03, 2019 14:32

Job Description

Your prospective employer:

This Australian retailer is one to watch.   A challenger brand, taking on market opponents with their depth of advice and breadth of range; they have an engaged and captivated customer base.   Their proven business model also sees them expanding their national presence with strong momentum, sustained by exceptional leadership and vision from within the business.  They now require the prowess of a General Manager - Marketing to lead a transformation of the way in which this business is capturing and holding the interest of their customers, now and into the future.

What’s in this for you?
  • A broad career opportunity to showcase your retail Marketing talents and make a notable difference to a progressive retailer
  • A transformative leadership opportunity in which you will be able to realise change and reshape the way Marketing operates and performs in this business
  • Opportunity to work with a leader who has a strong, clear vision for the business
What will you do in an average week?
  • Develop and implement the retail Marketing strategy to profitably market the business’s products and services, and position the brand, based on market opportunities, innovation, research and competitor analysis
  • Execute across all channels to market including TV, print, radio, local area marketing, loyalty and CRM, with a strong focus on Digital and eCommerce
  • Lead and develop your team to ensure that they have full access to all available resources and opportunities to excel in their respective roles
  • Consistently evaluate sales performance and align your strategy to the execution in order to achieve maximum return on investment from all marketing activities, within budget
Here’s what it will take:
  • Commensurate, proven experience at a GM Marketing or Head of Marketing level within a Retailer with success in developing and delivering a differentiated strategy that has attracted, retained and maximised a customer profile through the breadth of the modern marketing and channel mix
  • Agility to move between business and industry-critical, short-term strategy and longer-term strategy required for brand-building and awareness
  • Naturally, the full set of technical skills surrounding financial/budget management, supplier engagement, management and legal compliance (ACCC knowledge)
  • Strong cross-functional leadership, engagement and communication to ensure that the Marketing strategy aligns and supports the overall business strategy
  • A leadership style and interpersonal approach that places people at the forefront, drives accountability and actively coaches and invests in the development of people
  • Go-getter attitude coupled with relevant thinking, working knowledge, and understanding of the modern Marketing mix, inclusive of digital and eCommerce channels, loyalty and CRM
If this sounds like the style of opportunity that would bring out the best in you, your experience and your potential…I’m keen to talk.
Please call Nicola Crocco on:  0420 990 602 for a confidential chat.

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