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Product Marketing & Brand Manager - Hair

Product Marketing & Brand Manager - Hair

Job Title: Product Marketing & Brand Manager - Hair
Contract Type: Permanent
Location: Melbourne
Industry:
Reference: 3355983
Contact Name: Gabby Symons
Contact Email: gabbys@peopleequity.com.au
Job Published: January 22, 2022 17:45

Job Description

What’s in this for you?
  • To be part of the incredible success story of this Australian born and bred, 'market LOVED' business and brand as they catapult into their next phase of growth, development, evolution and success
  • The opportunity of a lifetime to take on one of the most exciting 'front and centre' newly created roles in the business 
  • Autonomy to establish, drive and lead the product positioning for the entire product portfolio and ‘all the tools and support’ to get it done
  • A culture where people and balance are at the forefront and its lived and practiced at every level. 
Your prospective employer:

Fast paced, forward thinking and with a MASSIVE fan following, this 100% Australian born and bred professional brand, is a true leader in the Australian and global hair market. Cutting through the crowd with a collection of performance driven products, consumers worldwide love their honesty, range and reliability reinforced with highly effective results. With their three core pillars they are well positioned as the perfect partner to make further noise in both the trade and consumer markets. Now couldn’t be a more exciting time to get on board.

What will you do in an average week?

Working to your strengths you will continually enhance the value proposition for their products that ultimately drives excellence in service and delivers strong sales and profit results. More specifically this will see you:
  • Develop the ‘go to market’ strategy and create the product positioning, marketing and commercial plans for the  product range across e-commerce, the national client network and international partners
  • Implement the discipline of range planning to maximise profitability
  • Analyse data and market opportunities and be making recommendations to pivot where necessary, including plotting new courses of action
  • Lead and execute the product centric marketing activities and drive the strategic trade and go-to-market calendar with the marketing team
  • Create and execute the eComm trade calendar from a commercial point of view and develop key e-commerce trading opportunities
  • Create buzz and growth with the product range via promotions/initiatives
  • Take the lead in developing and executing product launch plans, effective point-of-purchase displays, and product-driven marketing programs
  • Provide input into inventory planning/management, forecasting and order management
  • Work with other key stakeholders relating to product development, including packaging, positioning, pricing, messaging and campaigns
  • And more…  
Here’s what it will take:
  • Strong product/category/brand management experience within Hair, Haircare and/or Beauty
  • A thirst for analysing data and sharing your commercial insights. You love the numbers!
  • Flexible and adaptable: You embrace change and are not precious; you roll with the punches with your sleeves rolled up
  • Lateral in your thinking; you can work outside processes and think quickly on your feet
  • Have an incredible work ethos; you are highly driven and self-motivated
  • Have a willingness to take some risks and learn from others as well as learn from your experiences
  • Brilliant communication: you have an ability to translate and operationalise the ‘vision’ into day to day sales and product performance
  • You are a team player: You are happy and willing to help out on further tasks and or projects as required to ensure a high level of support to both the team and clients.
This really is a ‘one of a kind’ opportunity. If this has spiked your interest, please APPLY asap. For further questions, reach out to Gabby Symons on gabbys@peopleequity.com.au or call 0432 261 116.

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