The Role
This is not a typical marketing role — it’s for someone who thrives on pace, energy and impact, and wants to build a brand that shows up where it matters.
  
You’ll own a high-performance brand already gaining serious momentum with enthusiasts across both trade and consumer channels — and take it to the next level.
  
Your focus is simple:

• Build and elevate the brand
• Drive demand
• Grow the community
• Deliver commercial results

You’ll be in the middle of it all — events, influencers, campaigns, strategy and digital execution.
  
Why This Role Stands Out

• One of the most invested, high-growth brands across the whole organisation
• Huge influencer and community reach, ready to leverage, transact and scale further
• Real ownership of brand presence at events and across activations
• Launch and grow a merchandise eCommerce platform
• Work with top-tier agency partners
• Direct impact on growth — not just activity

This is brand building, not brand maintenance.
 
About the Business

A large national organisation with a strong portfolio of performance-driven products and a clear growth agenda. Now is literally one of the most exciting times to join.

• Marketing is central — not secondary
• The culture is fast, collaborative and energised
• Their people are recognised as their biggest assets and career development is ‘front & centre’
• You’ll be trusted, backed and given room to move

What You’ll Do

• Lead brand strategy and positioning
• Drive campaigns across digital, social and trade
• Own Go-To-Market for product launches
• Elevate brand presence at events
• Build and engage influencer & enthusiast communities
• Lead eCommerce / Shopify rollout (merchandise)
• Work closely with agencies, product and sales

What You Bring

• A background in Brand / Product / Marketing roles
• Strong generalist marketing capability (vs specialist)
• Experience across FMCG, retail, hardware, automotive, performance sports or similar
• Commercial mindset — you understand growth and can drive outcomes
• Confidence working cross functionally and with agencies and key stakeholders
• Experience owning campaigns and brand outcomes end-to-end
• Energy, ownership and drive

You move fast.
You take ownership.
You make things happen.
 
What You Get

• Ownership of a brand already in the ‘Top 3’ of the most talked-about in its category
• High-energy environment — events, community, activation
• Autonomy and real influence
• Strong development and career growth – the possibilities are literally endless!
• A business investing heavily in its people

If you are looking for a role where you can build something exciting, visible and commercially impactful — this may be one of your most career defining moves.
  
Apply now or reach out for a confidential discussion to Gabby Symons, People Equity, gabbys@peopleequity.com.au or 0432 261 116.