Total Tools

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National Store Operations roles: Store Managers, Assistant Managers and Field Sales Representatives


National talent mapping and search, Advertising, Network relationships and Referrals

Organisational context: 

As Australia’s largest independent professional tools retailer, Total Tools has been passionately servicing the Australian trade industry for more than 30 years. A proudly Australian owned and operated franchise network, they are rapidly continuing to grow and expand their unique offering nationwide. They are renowned for offering the widest range of the world’s biggest professional tool brands - allowing their customers to find exactly the tools they need, at the best prices.

Due to successful company growth and new store expansion, Total Tools needed Senior Store Managers, Assistant Managers and Field Representatives with industry-specific tool experience across every state of Australia. 

The pain points and challenges:

  • Tapping into the volume and calibre of talent nationally with the appropriate tools product knowledge, leadership expertise, salesmanship, understanding of a large format store environment and desire to always strive to be the best in the industry.

  • The candidates we needed were not going to be looking for a new job! We would have to go and dig them out.

People Equity’s solution:

  • Our store-level operations guru, Melissa Fordham, worked in conjunction with senior management throughout the Total Tools network to identify specific store requirements. Melissa worked tirelessly to seek referrals, talent map, assess the competitor market, and directly approach prospective candidates. She also used social media platforms to connect and engage with potential candidates.

  • Melissa used behavioural interviewing techniques to extract stories from candidates that demonstrated their product knowledge of tools, people leadership, brand awareness and a solid competitive streak/sales drive.


  • People Equity successfully placed six candidates across senior roles for Total Tools (nationwide including regional locations) within a six-month period from like-for-like businesses. The successful candidates brought expert knowledge and experience to the brand.

  • To date, we are continuing to search and engage with top talent to fill opportunities that support that continuing growth of the Total Tools store network.

If you would like to discuss a talent pain point you are experiencing and how we can help, 
please call Gabby Symons, Director on: 0432 261 116